How Easy Life Would Be

If Everyone Were Totally Rational

Lucky for me, they're not. Because my business is built on finding those intangible, emotional triggers that are the true motivators of the people you need to reach.

Since starting my firm in 1987, I've uncovered the often unexpected truths about how people really think and feel, helping major corporations and entrepreneurs around the world create successful brands, communications and new products and protect their reputations. I've been a trusted advisor to senior executives from Chase, MasterCard, Seagram and Sony; and have counseled new businesses everywhere, from here in New York to Dubai and Calcutta.